Franchise

Own the Future of Kota & Fast Food

What Is an Indulge Café Franchise?

An Indulge Café franchise is not just a fast food outlet. It is ownership in a bold, modern African food movement built around elevating the iconic South African kota into a premium, scalable, technology driven brand.

Indulge Café transforms township street food into a structured, profitable, and nationally scalable business model. When you own an Indulge Café franchise, you are not just buying a store you are buying into:

A proven brand with 9+ years of operational experience

A systemised operational structure

A youth-driven, culturally powerful product

A scalable model built for franchising

A tech forward future in food delivery

You become part of a movement that is redefining how South Africa experiences kota.

What It Means to Own an Indulge Café Franchise

Owning an Indulge Café franchise means:

1. You Own a Structured Business Not Just a Shop

We provide:

Complete operational systems

Standardised recipes and portion control

Supplier networks

Branding and store design guidelines

Staff training manuals

Ongoing operational support

You operate under a proven structure designed to reduce risk and maximise profitability.

2. You Own a Recognised and Growing Brand

Indulge Café has already built brand credibility, community presence, and market demand. As a franchise partner, you benefit from:

  • Central marketing direction
  • National brand campaigns
  • Social media strategy
  • Influencer partnerships
  • Product development innovation

Instead of building awareness from zero, you step into momentum.

3. You Operate a Scalable Model

Our franchise model includes:

  • Standard Kitchens (Cloud Kitchens)
  • Portable High-Impact Kitchens
  • Township 4th Generation Stores
  • Indulge Exclusive Premium Locations

This allows you to choose the format that matches your investment level and market demand.

Why Choose Indulge Café?
1. We Understand the Culture of Kota

Kota is not just food — it is identity, nostalgia, and community.

While many fast-food brands focus on burgers and fried chicken, we focus on owning the kota category and professionalising it.

We are building the McDonald's of Kota.
We are building the KFC of Township Fast Food.

But with deeper cultural authenticity.

2. High Demand, High Margins

Kota:

  • Has strong daily repeat customers
  • Appeals to youth and working-class markets
  • Has high perceived value
  • Allows profitable ingredient structuring

Our systems are designed to:

  • Control waste
  • Increase speed of service
  • Improve kitchen efficiency
  • Maximise daily turnover

3. We Are Technology-Driven

Indulge Café is not building for today we are building for the next 10–20 years.

Drone Delivery (Future Rollout Vision)

We plan to implement drone assisted delivery systems in high density areas to:

  • Reduce delivery times
  • Lower delivery costs
  • Improve customer experience
  • Dominate last-mile delivery innovation

This positions Indulge Café as a futuristic African fast-food brand.

Self-Operating & Semi-Automated Kitchens

We are working toward:

  • Smart kitchen monitoring systems
  • Automated fryers and prep systems
  • AI-driven stock control
  • Real-time sales tracking
  • Centralised performance dashboards

Our long-term vision includes partially automated kitchen workflows to:

  • Reduce labour dependency
  • Increase food consistency
  • Improve speed
  • Reduce human error

While others are catching up to digital POS systems, we are designing smart kitchen ecosystems.

Why We Are the Future of Kota & Fast Food

1. We Are Organising an Unorganised Market

Kota has always been powerful but informal.

We are:

  • Standardising recipes
  • Building systems
  • Creating franchise structures
  • Turning street food into structured enterprise

We are not competing in burgers.
We are building a new category.

2. Youth-Focused, Culture-Focused

Our primary market is youth.

Young people drive:

  • Trends
  • Social media
  • Food culture
  • Brand loyalty

Indulge Café positions kota as:

  • Cool
  • Premium
  • Instagram-worthy
  • Shareable
  • Proudly South African

We are transforming kota from “street food” into “aspirational fast food.”

3. Scalable Across Townships, Cities & Beyond

Our model works in:

  • High-density townships
  • Urban areas
  • Transport hubs
  • University zones
  • Industrial areas
  • Delivery-only cloud kitchen markets

The demand already exists.
We are simply structuring it.

What You Receive as a Franchise Partner

  • Brand rights under Indulge Café
  • Store design guidelines
  • Full operational manual
  • Training & onboarding
  • Supplier integration
  • Marketing support
  • Launch campaign assistance
  • Ongoing performance support
  • Access to future tech upgrades

We do not abandon franchisees after opening.
We build with you.

Our Long-Term Vision

Within the next few years, Indulge Café aims to:

  • Dominate the organised kota market
  • Roll out 20+ cloud kitchens
  • Expand physical footprint strategically
  • Integrate advanced delivery systems
  • Become the most recognisable kota brand in South Africa
  • Eventually expand into African markets

We are not building a store.
We are building an empire.

Final Positioning Statement

Owning an Indulge Café franchise means:

You are not just selling food.
You are owning a piece of the future.
You are part of the evolution of African fast food.
You are turning culture into capital.

Indulge Café is where tradition meets technology.
Where township roots meet global ambition.
Where kota becomes a movement.

3rd gen portable kitchen

Smart. Scalable. Profitable.

Available 2026

The 3rd Gen Portable Kitchen is our balanced powerhouse bigger than the 4th Gen, more compact than the 2nd Gen designed for high traffic areas like malls, taxi ranks, events, and busy parking lots.

This unit generates between R60 000 and R120 000 gross per month, making it a strong mid level investment for entrepreneurs ready to scale with Indulge.

SET-UP COSTS

R250 000

Specifications:

  • Size: 3m x 2m (expandable to 3.5m x 2.5m)
  • Includes 4 outdoor tables with umbrellas for customer seating
  • Operates on both gas and electricity equipment
  • Hybrid lighting system: Electric lights + DC battery-powered lights (solar charged)
  • Fully equipped with:SinkFridgeBlenderFull kitchen toolsStarting stock

This kitchen is designed for flexibility and reliability whether there’s load shedding or peak-hour pressure, it keeps producing.

The 3rd Gen Portable Kitchen is perfect for entrepreneurs who want strong monthly turnover, manageable operating space, and a modern, eye-catching setup that stands out anywhere.

Compact in size. Massive in potential.

4th gen mobile kitchen

Compact. Flexible. High-Impact.

Available 2026

The 4th Gen Mobile Kitchen is our most compact and affordable unit perfect for entrepreneurs who want to enter the Indulge system with lower space requirements but strong earning potential.

Designed for mobility and efficiency, this unit generates between R45 000 and R90 000 gross per month, making it ideal for townships, street corners, events, school zones, and high foot traffic areas.

SET-UP COSTS

R180 000

Specifications:

  • Size: 2.7m x 1.5m (expandable to 3m x 2m)
  • Includes 2 outdoor tables with umbrellas
  • Operates using gas or electricity equipment
  • DC lighting system powered by battery and solar charging (load shedding ready)
  • Fully equipped with: Sink, Fridge, Blender, Full kitchen tools, Starting stock

This unit is built for flexibility and easy relocation. Its modern, eye catching design attracts customers instantly while remaining practical and cost-efficient.

The 4th Gen Mobile Kitchen is perfect for first-time franchisees or operators looking for a smaller footprint with serious income potential.

Small in size. Strong in profit.

2ND GEN PORTABLE KITCHEN

Bigger. Bolder. Built for High Volume.

AVAILABLE 2027

The 2nd Gen Portable Kitchen is our second biggest unit designed for serious operators ready to dominate high traffic locations. Ideal for large malls, shopping centers, transport hubs, and high density commercial areas, this unit is built to handle heavy demand with style and efficiency.

With the capacity to generate between R125 000 and R250 000 gross per month, the 2nd Gen is made for entrepreneurs who want scale, visibility, and strong monthly performance.

SET-UP COSTS

R750 000

Specifications:

  • Size: 6m x 2m
  • Includes 7 outdoor tables with umbrellas
  • Operates on both gas and electricity equipment
  • Advanced lighting system: DC lights powered by battery electric lights Solar charging support (load shedding ready)
  • Fully equipped with: Sink, Fridge, Blender, Full kitchen tools, Starting stock

The 2nd Gen Portable Kitchen offers a spacious working environment, allowing for faster service, higher production capacity, and improved customer flow. Its bold, modern design ensures it stands out in premium locations while maintaining operational reliability even during power interruptions.

This is the perfect unit for investors looking to secure strong mall locations and maximize revenue potential.

More space. More customers. More profit.

1st gen portable kitchen

AVAILABLE 2028- 2030

Introducing the 1st Gen Portable Kitchen our largest and most advanced mobile kitchen solution. Measuring an expansive 6.5m x 3.5m, this is not a food trailer. This is a fully operational, restaurant grade culinary command centre built for premium, high volume environments.

With a projected monthly gross revenue potential of R385 000 – R560 000, the 1st Gen is engineered for serious operators ready to scale aggressively.

SET-UP COSTS

R1 600 000
Seating & Ambience
  • 7 premium outdoor tables with integrated umbrellas
  • Designed to create an instant dine-in destination
  • Structured for high table turnover and strong customer flow

This unit doesn’t just operate it commands attention.

Power System

Built to perform in any environment:

  • Full AC lighting for maximum brightness and visibility
  • DC lighting system powered by deep-cycle batteries
  • Rooftop solar charging support
  • Dual-fuel flexibility: operate on gas or electricity

No generator noise.
No downtime during load shedding.
Just consistent, intelligent power.

Fully Equipped.

Every 1st Gen unit includes:

  • Commercial grade sink station with running water
  • Large format fridge for bulk storage
  • High performance blender
  • Complete professional kitchen tool set
  • Starting stock included

This is not an empty structure.
This is a ready to generate income operation from day one.

Features
  • Extended exclusive menu capability
  • Integrated self ordering system to reduce labour costs
  • Optimized for high volume production
  • Built for premium positioning in competitive markets
Who Is This For?

The 1st Gen Portable Kitchen is built for ambitious franchisees and investors who want:

  • Big footprint
  • The highest revenue ceiling
  • Maximum brand visibility
  • Premium location dominance

If you are securing prime real estate and need a kitchen that matches the scale of your ambition this is your unit.

View deals, compare models, and check location eligibility on our website.

1st Gen – Built Bigger. Built Smarter. Built to Lead.
INDULGE CAFÉ

Franchise Application Form

Own the Future of Kota

Thank you for your interest in becoming an Indulge Café franchise partner. Please complete this form in full. All information provided will be treated confidentially.

Section 1: Personal Information

Section 2: Business Background

Section 3: Financial Capacity

Section 4: Location & Market

Section 5: Involvement Level

Section 6: Alignment with Indulge Café

Section 7: Long-Term Vision

Section 8: Legal & Compliance

Section 9: Final Declaration